Digital Marketing Executive

London, United Kingdom · Marketing

Description

Hi, recruiter! If you're reading this and looking to work with us please go through this document first. If you're not viewing this from our careers site please go there for the link. Thanks!

Please note deadline for applications: Wednesday 10th May 2017

ABOUT URBAN MASSAGE

Our world-class platforms enable brilliantly talented therapists to provide caring treatments to customers wherever and whenever they want a well deserved treat. In the past 2 years we've launched in 3 international locations and provided hundreds of thousands of massages to customers in need of a treat! We're now looking at many other international locations this year and a range of different wellness services.THE ROLE

We're presently expanding to new German speaking markets - Austria initially and thereafter - who knows! This growth has prompted a requirement for someone to lead us in growing and optimising our performance marketing initiatives for these locations as well as providing ongoing support for our biggest market - the UK.

Performance marketing is one of our most important acquisition channels and has a huge impact on our success - we've seen with previous launches that when these channels perform well, around 50% of new customers find us through them.

Performance marketing at Urban Massage involves SEM (Search Engine Marketing) and paid social (PPC / paid impression). You would have ownership of both - from set-up through to management and optimisation.

You'll be part of a collabroative, growing marketing function based in London which serves as our centre of excellence for our growing global business. As well as applying your expertise and performing this role - you'd have a say in the strategic direction of marketing here have great exposure to other areas. We have lots of passionate experts working in this space who are excited about this new role!

On a day to day basis, you'll work closely with another Digital Marketing Executive who is also focused on the UK and covers French speaking markets too. You'll report to our Global Head of Marketing.

In the long term - we'd like the person that joins us to keep taking on new locations in a bigger role. We're looking at new launches all the time so there's a lot of opportunity here and scope to make an impact.

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